Capital Bikeshare Branding
Starting in the summer of 2010, I was responsible for managing the branding for the Capital Bikeshare system in Washington, DC. My responsibilities included creating a set of logos, branding the bicycles and stations, designing the member key fobs, designing brochures, designing member apparel, designing station kiosks decals, managing a photo-shoot, coordinating on the web site design and other various tasks to complete the brand by its September 2010 launch. The Capital Bikeshare logo suite was awarded the Best Graphic Design Logo award at the National Transportation Public Affairs Workshop conference in 2011.
Photo credits: Kevin Kovaleski
Me on one of the freshly branded bikes.
